Andreas Roth

Here is a little more about me.

I’m a director by trade but would call myself a creator, filmmaker, globetrotter, sports addict, or just a curious person, loving all things branding and world-building related - who’s also taking pictures like a tourist.

Some of you may remember me as ‚The vacuum guy’ who directed a commercial for Dirt Devil which caused somewhat of a stir on the internet, was shown at the TED Global conference, and also ended up in the permanent collection of the Museum of Modern Art in NYC.

Since then I have been lucky enough to work on amazing projects, collaborate with lovely clients and meet outstanding personalities around the world. Here's some press and a short bio.

In the last couple of years, I created an independent magazine, which became the foundation to co-founding and building AKKURAT Studios, a creative label, primarily acting as a production company that manages talent from all around the world.

This website works as a personal archive of mine, rather than only a classic portfolio. Here are some lists to browse through, e.g. culinary highlights in thrilling cities, quotes, a watched list, some books I enjoyed reading, links, an eBook, and probably some other stuff soon.

I try to live by the Japanese saying “ichigo ichie”, which roughly means: Treasure every moment, for it will never recur. Speaking of which: I am happy to catch up with you in person, or just say hello.

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